tl;dr
Travala, a leading Web3 travel platform, has partnered with Trivago, a well-known accommodation metasearch engine. This integration enables users to access over 2.2 million Travala-listed properties on Trivago for global comparison and booking. Travala users can pay with traditional currency or digi...
Travala, a leading Web3 travel platform, has partnered with Trivago, a well-known accommodation metasearch engine. This integration enables users to access over 2.2 million Travala-listed properties on Trivago for global comparison and booking. Travala users can pay with traditional currency or digital assets and earn Bitcoin or AVA rewards through the AVA Smart Program. The partnership reflects Travala's efforts to expand crypto adoption in the travel industry. Additionally, Travala has integrated with other major travel metasearch platforms and recorded $100 million in gross annual revenue in 2024. Despite these developments, Travala's AVA token remains subdued at $0.64. The company is also considering acquisition offers, and its growth has been closely supported by Binance.
Leading Web3 travel platform Travala, has announced a major partnership with Trivago, a renowned accommodation metasearch engine. This integration will allow over 2.2 million Travala-listed properties to be accessible on Trivago, enabling users to compare and book stays globally. Travala users who pay with traditional currency or digital assets for bookings earn Bitcoin or AVA rewards through the AVA Smart Program.
Travelers who select a Travala property on Trivago will be redirected to the Web3 platform to complete their booking. Payment options span over 100 cryptocurrencies, with supported crypto tokens including Bitcoin (BTC), Ethereum (ETH), and Travala’s native AVA token. The integration with Trivago comes just a week after reports surfaced that the Binance-backed Travala was considering acquisition offers. Moreover, Binance’s support has closely driven Travala’s growth trajectory.
However, despite these developments, Travala’s AVA token remains subdued at press time, trading at $0.64. Notably, 78% of Travala’s total bookings in 2024 were made using cryptocurrencies. This reflects the increasing demand for digital assets in the travel industry. Around mid-December, Binance founder and former CEO Changpeng Zhao (CZ) reaffirmed the exchange’s early investment in Travala.
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