tl;dr
Coinbase, a leading US-based crypto exchange, has announced the acquisition of on-chain advertisement platform Spindl. The move is aligned with Coinbase's goal of attracting one billion users to the crypto space. The acquisition aims to support crypto developers in achieving viral success by address...
Coinbase, a prominent US-based cryptocurrency exchange, has acquired on-chain advertising platform Spindl to address the challenges of on-chain app discovery and user acquisition. The move aligns with Coinbase's goal of bringing one billion users into the cryptocurrency space.
Spindl, founded by a former Facebook advertising employee, will operate directly on Base, Coinbase's proprietary blockchain, providing targeted advertising to help crypto developers expand their reach and attract users within the on-chain economy.
Coinbase aims to support developers in achieving viral success by facilitating on-chain app discovery and user acquisition. The acquisition of Spindl is part of Coinbase's strategy to boost the popularity of crypto developers and create a natural flywheel of supporting developers, attracting users on-chain, and incentivizing more developers to build on-chain.
According to Coinbase, Spindl's expertise in on-chain advertising will help resolve the challenge of on-chain discovery for builders, providing them with the necessary tools to accelerate their reach and connect with users across the on-chain economy.
Coinbase expresses excitement for the Spindl team to contribute to expanding ways to support builders and facilitate the onboarding of more users into the cryptocurrency space.