tl;dr
Atari is collaborating with DYLI, a blockchain-powered collectibles marketplace, to release 500 limited-edition physical patch packs. Each pack will contain new Atari patches or vintage designs, priced at $15, with some including bonus items. The release is part of Atari's expansion into blockchain-...
Atari is collaborating with DYLI, a blockchain-powered collectibles marketplace, to release 500 limited-edition physical patch packs. Each pack will contain new Atari patches or vintage designs, priced at $15, with some including bonus items. The release is part of Atari's expansion into blockchain-related initiatives, aiming to revamp its brand for a 21st-century audience. DYLI's goal is to use blockchain to ensure authenticity and connect collectors with creators. The new platform allows users to trade redeemable non-fungible tokens for physical and digital goods through its integrated wallet.
Retro game publisher Atari is releasing 500 limited-edition physical patch packs through DYLI, a new blockchain-powered collectibles marketplace built atop Abstract Chain, a soon-to-launch Ethereum layer-2 scaling network. The drop marks the iconic gaming pioneer's latest step into Web3 commerce. Each pack will include one of seven new Atari patches or two vintage designs from the 1980s, the company announced on X. The packs are priced at $15 each, with select packs set to contain bonus items such as stickers and gift cards, with one pack featuring a special item signed by Atari founder Nolan Bushnell. The release builds on Atari's expanding blockchain-related initiatives, which have seen the company explore various Web3 projects since at least 2018 in a bid to revamp its brand for a 21st-century audience.
DYLI (Do You Like It?) aims to leverage its drop feature of physical goods to ramp up user adoption of its Abstract Chain -powered marketplace. The new platform claims to utilize blockchain "to ensure authenticity," helping collectors connect with creators. In a separate post to X in December, Needelman confirmed that “every product dropped on DYLI is a tradable redeemable non-fungible token,” with a secondary marketplace on the platform allowing users to cash in on both physical and digital goods. To facilitate that process, DLYI accounts include an integrated wallet for transactions, according to a company webpage. For blockchain users, the DYLI wallet is an externally owned account powered by Privy. It supports exports for use with external wallet managers but is limited to USDC and in-app ERC-1155 tokens within the platform.
The gaming industry's embrace of Web3 has seen an unexpected champion emerge from its history, as Atari, the pioneering force behind home video gaming, continues to position itself at the intersection of nostalgia and innovation. Atari X, the company’s crypto initiative, launched in 2022. With it, the company consolidated its crypto and NFT ventures under a single banner. That move would've seemed improbable during the company's arcade heyday. Despite facing these challenges, Atari continued with its crypto partnerships, working with heavyweights like Coinbase and The Sandbox to bring classic titles like Asteroids and Breakout through the Onchain Arcade initiative led by Base last year.