EddieJayonCrypto
23 Sep 25
World Liberty Financial (WLFI) launches a Venmo-Robinhood hybrid app and debit card, merging P2P payments with crypto trading via a $2.68B stablecoin. Integrates with Apple Pay, partners with Bithumb, and aims to simplify digital finance.
**WLFI Unveils Branded App and Debit Card: Blending P2P Payments with Crypto Trading** World Liberty Financial (WLFI) is making waves in the crypto space with its latest move: a branded app and debit card designed to simplify digital payments. At the Impact conference during Korea Blockchain Week 2025, co-founder Zachary Folkman described the app as “a cross between Venmo and Robinhood,” merging peer-to-peer (P2P) payments with trading capabilities. The launch aims to bridge the gap between traditional finance and cryptocurrency, targeting retail investors seeking convenience and stability. At the core of the app is WLFI’s $1 stablecoin, which has a market cap of $2.68 billion as of March 2025, according to CoinGecko. Users can link the stablecoin to a debit card, enabling seamless transactions for goods and services. The app will also integrate with Apple Pay, allowing users to spend their $1 balance directly—a feature that could appeal to those wary of volatile crypto assets. While Folkman did not confirm support for other cryptocurrencies, the focus on stability aligns with WLFI’s broader strategy. Despite the app’s ambitious vision, some details remain unclear. WLFI has not disclosed the payment network partner for the debit card or the exact launch timeline. However, the project has signed a memorandum of understanding (MoU) with South Korean exchange Bithumb, signaling potential collaborations to expand its footprint in the region. This partnership could leverage Bithumb’s established user base and regulatory expertise, a critical advantage in South Korea’s competitive crypto market. WLFI’s approach avoids the complexities of building its own blockchain, a decision Folkman emphasized during a June 2025 speech at the Permissionless conference. By prioritizing stablecoins over speculative assets, the project aims to provide a reliable alternative for retail investors. “The goal is to simplify settlements and make crypto accessible,” Folkman said, highlighting the app’s role in lowering barriers to entry. As the crypto industry continues to evolve, WLFI’s blend of P2P payments and trading features could position it as a hybrid solution for users seeking both utility and investment opportunities. With its focus on stability and retail access, the project underscores a growing trend: the push to make digital finance more user-friendly, one transaction at a time. What do you think about apps that combine P2P payments with crypto trading? Would you use one?