tl;dr
Immutable (IMX) surged 17% amid Federal Reserve rate cuts and gaming sector momentum, with a 50% weekly gain. The token's rise follows strategic partnerships, including with Ubisoft and MEXC, and increased weekly token rewards. Other altcoins like Avalanche (AVAX), Pumpfun (PUMP), and NEAR Protocol ...
**Immutable (IMX) Soars 17% Amid Fed Rate Cut and Gaming Sector Momentum**
Thursday’s crypto market saw a surge in altcoins, with Immutable (IMX) leading the charge. The token, tied to the Australian Web3 infrastructure and gaming firm of the same name, jumped nearly 17% in a single day, per CoinGecko data. Over the past week, IMX has surged 50%, clawing back from a brief dip below the top 100 cryptocurrencies earlier this year. This rally comes as the Federal Reserve’s decision to cut interest rates injected fresh optimism into the market, with investors seeking growth in sectors like crypto gaming.
But the gains aren’t just about macroeconomic tailwinds. Immutable has been quietly building momentum through strategic partnerships and user-focused initiatives. Co-founder Robbie Ferguson highlighted the company’s progress in a Thursday tweet, pointing to milestones like the distribution of 2.9 million IMX tokens weekly in rewards—a nearly threefold increase from May’s 1 million. The firm also partnered with MEXC, a Seychelles-based exchange, enabling seamless token transfers to its zkEVM chain without relying on bridges.
A major breakthrough came in August with a collaboration with Ubisoft, the $1.3 billion gaming giant. This partnership positions Immutable as the first platform allowing traditional (Web2) studios to offer crypto rewards to players—a game-changer for bridging the gap between mainstream gaming and blockchain. Earlier in 2025, Immutable also teamed up with South Korean studio NetMarble and merged its ImmutableX and zkEVM chains, streamlining operations and expanding its ecosystem.
While Immutable’s story is bright, the broader crypto gaming sector has faced headwinds. Many projects have shuttered this year due to funding crunches and unstable economic models. Yet, Immutable’s resilience—and its ability to attract partnerships with industry titans—suggests a path forward.
The rally isn’t limited to IMX. Avalanche (AVAX), Pumpfun (PUMP), and NEAR Protocol also saw double-digit gains this week. Some of these moves were tied to protocol-specific developments, like Avalanche’s recent upgrades, while others aligned with the Fed’s quarter-point rate cut. Meanwhile, the SEC’s approval of generic listing standards for crypto-backed ETFs has sparked speculation about future inflows.
Analyst Lai Yuen of Fisher8 Capital noted that the SEC’s move could attract “capital inflows as people get excited about ETF launches.” However, Yuen cautioned that ETFs “won’t magically make it more valuable,” emphasizing that the market remains in a consolidation phase. Despite recent pullbacks in the S&P 500 and gold, Yuen sees crypto as poised for further gains in 2025.
For now, Immutable’s ascent underscores the potential of Web3 gaming—and the enduring appeal of projects that balance innovation with practical use cases. As the sector navigates challenges, tokens like IMX are proving that even in a volatile market, strategic moves can turn the tide.