EddieJayonCrypto

 20 Aug 25

tl;dr

AMTD Group announced a crypto-for-stock conversion program involving three NYSE-listed affiliates: AMTD IDEA, AMTD Digital, and The Generation Essentials Group. The program allows holders of Bitcoin, Ethereum, USDT, BNB, and USDC to exchange crypto for newly issued shares at market prices, with allo...

The AMTD Group recently announced a crypto-for-stock conversion program involving three affiliated NYSE-listed companies: AMTD IDEA (AMTD), AMTD Digital (HKD), and The Generation Essentials Group (TGE). This initiative would allow holders of Bitcoin, Ethereum, USDT, Binance’s BNB, and USDC to exchange their crypto assets for newly issued shares, with pricing agreed upon at prevailing market values. Allocations could be divided among the three issuers, positioning the program as a bridge between cryptocurrency markets and the NYSE.

The group envisions this offering as a conduit for portfolio diversification, leveraging its media, hospitality, and education assets to enhance the investor experience. Headquartered in France with operations in Singapore, AMTD boasts ventures in digital media, marketing, investments, and VIP services. TGE adds a cultural and entertainment dimension through its ownership of French fashion magazine L’Officiel and The Art Newspaper, alongside other premium properties and projects. These assets aim to provide asset-allocation support, exclusive leisure experiences, and financial education to participating crypto holders.

Included in the proposal are American depositary shares, which represent foreign issuers’ stocks on U.S. exchanges, broadening the securities available for crypto conversion. However, all three companies remain within the micro to small-cap range by market capitalization, with AMTD at approximately $176 million, HKD near $509 million, and TGE about $161 million as reported on Google Finance. Following the announcement, only AMTD's stock closed positively by 1.9%, while HKD and TGE declined by 3.5% and 6.2%, respectively.

The announcement did not specify key operational details such as launch timelines, geographic availability, investor eligibility, issuance caps, lock-up periods, KYC or custody protocols, or settlement mechanics. It also clarified that the message was informational and did not constitute an offer or solicitation for investment. This innovative approach highlights a growing trend of blending traditional finance with digital assets, inviting investors to consider fresh avenues for diversification and engagement within the evolving financial landscape.

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