tl;dr
OpenSea has acquired Rally, a mobile-focused Web3 platform, to enhance token and NFT trading on mobile devices, signaling a commitment to a mobile-first digital asset trading platform. Rally co-founders Chris Maddern and Christine Hall will join OpenSea’s leadership, with Maddern becoming CTO, to im...
OpenSea has acquired Rally, a mobile-focused Web3 platform, to enhance token and NFT trading on mobile devices. This acquisition, announced Tuesday, marks OpenSea's commitment to developing a mobile-first platform dedicated to digital asset trading. OpenSea highlighted the initiative with the statement, “Buckle up. The future of NFT and token trading fits in your pocket.” Users can expect a new OpenSea mobile experience to launch later this year, according to Rally.
Rally co-founders Chris Maddern and Christine Hall will join OpenSea's leadership team, with Maddern stepping into the role of chief technology officer. They will leverage their expertise in mobile ad token trading to improve OpenSea’s platform. OpenSea indicated that this move will assist in building an “onchain everything app,” signaling plans to broaden beyond NFTs into a wider array of Web3-related services.
The acquisition represents OpenSea’s strategic push into the mobile market, aiming to unify token and NFT trading into a seamless experience. Maddern shared on X that their goal is to develop a product that expands the onchain economy for creators, collectors, and traders. He emphasized a vision where tokens complement NFTs rather than compete, and highlighted the importance of making decentralized finance (DeFi) and perpetual futures contracts (“perps”) accessible and straightforward.
Acknowledging the dominance of mobile in users’ daily lives, Maddern confirmed OpenSea is intensifying its focus on mobile platforms. Additionally, OpenSea is exploring the use of artificial intelligence to enhance the safety and ease of understanding cryptocurrency for users, though specific integration details have not been disclosed. Despite outreach attempts, OpenSea had not responded with further information at the time of publication.
This expansion into mobile follows OpenSea’s May public rollout of its revamped “OS2” platform, which introduced comprehensive token trading and support for fungible tokens. Together, these developments underscore OpenSea’s ambition to evolve beyond NFT trading, creating a versatile Web3 ecosystem optimized for mobile engagement.