tl;dr

Joe Lubin, Ethereum co-founder and SharpLink chair, predicts decentralization will shape future market trends. SharpLink is accumulating large amounts of ETH to promote Ethereum's value, using a strategy similar to MicroStrategy’s Bitcoin treasury approach. They buy ETH daily via ATMs and plan to in...

Joe Lubin, co-founder of Ethereum (ETH) and chair of SharpLink, emphasizes that decentralization will dominate market narratives in the coming years. In a recent CNBC interview, he revealed SharpLink’s strategy of accumulating ETH to raise awareness about Ethereum, highlighting the importance of storytelling around the platform’s potential and value.

Lubin pointed out that Wall Street's primary focus is profit, and through demonstrating the benefits of decentralization, he expects the value of Ether and Bitcoin to rise steadily as the world moves toward increased decentralization. This shift, he predicts, will underpin sustained demand for these tokens.

Drawing parallels with Michael Saylor’s Bitcoin treasury approach at MicroStrategy, Lubin explains that SharpLink employs a comparable strategy, acquiring significant amounts of ETH consistently through automated teller machines (ATMs). This method allows them to purchase tens of millions of dollars in Ether daily, maintaining a steady accumulation pace.

Further solidifying this commitment, SharpLink Gaming announced a substantial plan to invest $475 million in ETH as their primary treasury reserve asset, signaling strong confidence in Ethereum’s long-term potential amid the evolving decentralized ecosystem.

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 9 Jul 25
 9 Jul 25
 9 Jul 25