EddieJayonCrypto
18 Jun 25
Goldman Sachs forecasts that US households will purchase $425 billion in equities this year, making them the second-largest buyers after corporations, expected to buy $675 billion. The bank attributes this to the "there is no alternative" (TINA) mindset in US markets, especially within retirement ac...
Goldman Sachs forecasts that US households will remain major buyers of equities in 2024, directly purchasing $425 billion worth of stocks. This positions them as the second-largest buyers after corporations, which are predicted to buy $675 billion. The bank attributes this trend to the "there is no alternative" (TINA) mindset prevailing in US markets, especially within retirement accounts.
Despite selling stocks following the early April market dip, US households’ selling was offset by institutional buying. Households own 38% of the US equity market directly and hold even more through indirect means such as mutual funds. Remarkably, Americans allocate a record 49% of their financial assets to equities, which vastly exceeds allocations in the euro area (10%) and Japan (13%).
According to Goldman analysts led by David Kostin, the persistent demand from US households is critical as they represent the largest ownership category of the equity market. The record-high allocation to equities underscores American confidence in the stock market despite volatility and competing investment options.