EddieJayonCrypto
30 May 25
Paris Saint-Germain (PSG) has become the first football club to adopt a Bitcoin treasury reserve, as announced at the Bitcoin 2025 conference in Las Vegas. The club included Bitcoin in its financial books last year, converting part of its fiat reserves into BTC. PSG, a leading football club with a p...
Paris Saint-Germain (PSG) has made history as the first football club to adopt a Bitcoin treasury reserve. Announced at the Bitcoin 2025 conference in Las Vegas, PSG integrated Bitcoin into its financial books last year by converting part of its fiat reserves into BTC.
As a leading football club with a youthful fan base—nearly 80% under 34 years old—PSG aims to align with emerging financial trends. Par Helgosson, head of PSG Labs, highlighted that this move positions PSG as the largest player in the sports ecosystem to hold Bitcoin as part of its reserves.
This adoption mirrors a broader wave of institutional interest in Bitcoin, with companies like GameStop recently making significant BTC purchases and becoming major corporate holders. The institutional momentum propelled Bitcoin to a record high of $111,800, although it later dipped over 5% due to profit-taking by large holders.
Currently reigning champions of French Ligue 1 and set to play in the UEFA Champions League final, PSG’s move signals a meaningful crossover between sports and cutting-edge financial innovation, embracing the cryptocurrency trends favored by its predominantly young supporters.