tl;dr
A new study by US crypto exchange Gemini reveals that digital asset ownership is higher among younger generations, with about half of Millennials and Gen Z globally having invested in crypto, compared to 35% of the general population. The report also highlights that memecoins have increased crypto a...
A recent study by US crypto exchange Gemini reveals that digital asset ownership is predominantly among Millennials and Gen Z, with about half having invested in crypto at some point.
Memecoins have emerged as a crucial entry point into broader cryptocurrency investments, especially among younger demographics. Many memecoin owners also hold other types of cryptocurrencies, indicating that memecoins act as an onramp for wider crypto adoption.
According to the 2025 Global State of Crypto report by Gemini, approximately 52% of Millennials and 48% of Gen Z globally are or have been crypto investors, compared to 35% of the general population.
The study highlights regional differences in memecoin-first investment habits: 31% of US investors who hold both memecoins and traditional cryptocurrencies bought memecoins first, followed by 30% in Australia, 28% in the UK, 23% in Singapore, 22% in Italy, and 19% in France.
Gemini also attributes the recent growth in the crypto market partly to the current US administration’s positive stance on the crypto industry, which has helped spark increased market activity this year.