EddieJayonCrypto

 23 May 25

tl;dr

Beself Brands, a Spanish lifestyle company, is launching BeToken to tokenize 100% of its shares on the blockchain, aiming to lower barriers for global investors and offer equal economic and governance rights as traditional shares. This initiative leverages recent Spanish legal changes allowing digit...

Beself Brands, a Spanish lifestyle company, is pioneering a bold move by planning to tokenize 100% of its shares through BeToken, leveraging recent Spanish legislation that supports digital assets with genuine financial backing. This initiative aims to dismantle traditional IPO barriers, allowing investors worldwide to participate with equal economic and governance rights as conventional shareholders.

The company highlights that tokenization provides a cost-effective alternative to the resource-intensive traditional IPO process, opening doors for small investors globally without the need for large intermediaries. Albert Prat, founder of Beself Brands, emphasized that this structure intends to eliminate geographical and economic obstacles, democratizing access to company shares.

However, despite the enthusiasm, full regulatory approval is still pending. Beself has outlined a phased rollout, with the initial phase awaiting favorable regulatory decisions and a subsequent phase in September featuring the sale of 2.9 million tokenized shares. Some financial details, like projected turnover (hinted at €100 million in a "moderate scenario") and a possible 10% annual dividend for holders retaining BeToken for over a year, remain somewhat ambiguous.

If successful, BeToken could pioneer a significant new Web3 application for IPO launches, merging blockchain technology with traditional equity markets. Beself Brands, despite limited prior blockchain experience, views tokenization as a logical progression from its established e-commerce expertise, aiming to make stock ownership more accessible and efficient through crypto innovation.

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