EddieJayonCrypto
16 May 25
Netflix plans to use generative AI to create interactive midroll and pause ads for subscribers on its ad-supported tier, starting in 2026. The AI will tailor ads to relevant programming, aiming for more creative advertising. This tier has 94 million subscribers out of Netflix's 300 million total. Ne...
Netflix plans to deploy generative AI to create interactive midroll and pause ads for its ad-supported subscribers starting in 2026. The AI will tailor ads to relevant programming, aiming for more creative advertising on the ad-supported tier, which currently has 94 million subscribers out of Netflix's total 300 million. Netflix aims to double its ad revenue by 2025 and is actively testing the new ad technology. The company has partnered with OpenAI to develop an AI-powered search feature that offers personalized recommendations. Other broadcasters like ITV and the BBC have explored AI in advertising, with varying levels of success. Netflix’s AI-generated ads will be available globally where the ad-supported plan exists. Amy Reinhard, Netflix’s president of advertising, emphasized the high engagement of ad-supported subscribers, who spend an average of 41 hours per month on the platform. This initiative builds on Netflix’s in-house ad platform launched earlier in 2024, seeking to associate advertiser content with relevant shows and movies. The use of generative AI in ads reflects a broader industry trend, as advertisers seek innovative ways to enhance creativity and accessibility. Netflix expects extensive testing before the full rollout and aims to significantly boost its advertising revenue through these technological advances.