tl;dr
Spindl, a Web3 startup founded by Antonio Garcia Martinez, has launched the first on-chain ad network, connecting advertisers, publishers, and attribution service providers. Ad serving would occur off-chain, but funds for a campaign would be transferred to a smart contract, which releases the money ...
Spindl, a Web3 startup, has launched the first on-chain ad network, revolutionizing ad payments and targeting with on-chain transactions data. The ad serving occurs off-chain, but campaign funds are transferred to a smart contract, which releases the money to the publisher once the attribution provider verifies, by reviewing on-chain data, that an ad led to a sale. Advertisers will pay only for on-chain conversions, leveraging public data about crypto wallet activity for more sophisticated targeting.
Former SEC senior trial counsel provides insights on SEC's surprising request for Ether ETF filings update and its impact on the market. Spindl's on-chain ad network offers advertisers payment for on-chain conversions and wallet providers are evolving into Web3 portals, selling ad inventory through Spindl's network, offering new monetization opportunities. Spindl's on-chain ad network sets itself apart from others by utilizing on-chain transactions data and plans to open the network to rivals in the future.
Spindl, founded by Antonio Garcia Martinez, connects advertisers, publishers, and attribution service providers, with ad serving occurring off-chain. However, the funds for a campaign are transferred to a smart contract, releasing the money to the publisher only once the attribution provider verifies that an ad led to a sale, using on-chain data. This transparent, fair, and natively on-chain approach avoids using Web2 data for targeting campaigns.
Ad content is served off-chain, but advertisers pay only for on-chain conversions such as NFT minting or token swapping, using public data about crypto wallet activity for more sophisticated prospecting. This approach presents new monetization opportunities as wallet providers are evolving into portals to Web3, selling ad inventory on the network.
Unlike traditional web advertising, this network's advertisers pay only for on-chain conversions, such as a user minting an NFT or swapping tokens through a decentralized exchange, utilizing the wealth of public data about crypto wallet activity for more sophisticated prospecting.
Wallet services are seen as evolving into portals to Web3, providing new monetization opportunities. Collab.land and Daylight will sell ad inventory on behalf of crypto wallet services, while traditional publishers such as crypto news sites can also use the network for ad campaigns.
Spindl's ad network sets itself apart by using on-chain data for transparency and plans to open the network to rivals in the future. Payment can be made in stablecoins like USDC or other existing tokens, and the choice of chain depends on where the advertiser wants to track events or payouts.